Digital Marketing Workshop by Netmax Technologies at Thapar University
Digital Marketing Workshop by Netmax Technologies at Thapar University was conducted in collaboration with IEI THAPAR STUDENTS’ CHAPTER.
FEATURES OF DIGITAL MARKETING (Digital Marketing Workshop by Netmax Technologies at Thapar University)
Digital strategy and your online presence
Look at your digital marketing strategy like you would look at building a house. Your marketing strategy is the blueprint to the house while your online presence is the finished product. Just like your house has multiple pieces working together: plumbing, electrical, carpentry etc., your digital presence needs to fit and flow together like a well-built and designed house. Then, it’s time to put your business on the map!
Having a responsive website ensure that your customers are getting the same web experience from you, no matter what device they are viewing. A responsive site not only covers you onchange but keeps your online presence seamless to any user and is easy to manage on one content management system.
Search Engine Placement
Search Engine Optimization is the single most effective method to increase your online presence. The digital marketing team here at Speak is passionate about SEO, but we get that most business owners do not understand SEO or get how it makes or breaks your digital marketing strategy.
If your website is the structure and bones of your website, your blog is the heart of your website and keeps new blood pumping to the other pieces of your online presence. Google wants to see regular blog posts on your site that keep it fresh and relative. Here a couple ways to keep your blog fresh.
Email is an unobtrusive and easy way to stay in front of your brand loyalist and customers. Be sure to share your blogs and promotions to your targeted email list!
Branded Social Media Channels
Social media is public relations. It sets the tone for how you are going to engage and communicate with your consumers and brand loyalists. Social media allows you to reach the masses for a very low cost.
Digital Marketing Workshop By Netmax Technologies at Thapar University. You may find that your customers need a mobile app in order to engage with your business. Often times churches, tourist attractions, restaurants, and other business have regular, repeat brand loyalists who want to stay engaged with your message on a regular basis. An app is the best way to do this. Apps can also help you to solve a problem in your business or improve efficiency and can be a huge boost to your digital marketing strategy.digital marketing workshop by netmax technologies at Thapar University.
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Main website: Netmax
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